The Ruler Quite the opposite of the Everyman brand archetype, the Ruler brand, as its name suggests, strives for control and loves creating order from chaos. Taking the Rebel to the extreme, the brand doesn't conform to accepted advertising methods, using gruesome images and controversial campaigns to sell their product. Luxury brands like automotive brands and watch manufacturers, hotels, and formal wear brands often fit this archetype. Very simply, archetypes can facilitate the experiencing of a brand and why it attracts certain customers. Peter Sellers in Being There. These brands command respect from their audiences simply by demonstrating their brilliance. It is a company that prides itself on creating new and imaginative products that can revolutionise the vacuum cleaner world.
The MAGICIAN makes dreams come true. The SAGE is always seeking the truth. The INNOCENT just wants to be happy.
Willem Dafoe in Mississippi Burning. The Creator The Creator is a common brand archetype for brands in the art, design, marketing and technology fields.
The Jester appreciates beauty, change, surprise and wicked intellect. Wolfgang Amadeus Mozart.
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The LOVER makes you theirs.
Other Lover brands may aid communication, help to foster beauty, or promote closeness between people.
Whether you're new to archetypes or a seasoned practitioner, this assessment is designed to reveal existing archetypal patterns. The Magician Last but not least, the Magician brand archetype, also known as the Shaman or the Visionary, wants to understand not only the universe, but where they fit into it. The Caregiver, also known as the Nurturer, the Parent, or the Saint, is compassionate, strong, and generous, driven by the desire to care for others and protect them.
Knowing your brand archetypes is one thing, but keeping your marketing and creative teams in line with your brand personality and messaging is a challenging task. Harry Potter. Mary Poppins.
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Archetypes are powerful attractors of consciousness. Elitist messaging can be a turn-off for these audiences. If a brand is about what you stand for, then embodying your organisation's archetype ca n guide brand development and connect people to your organisation, in subtle yet powerful ways.
Known as Jungian archetypes, these 12 universal symbols were believed by Jung to represent the collective unconscious of all people.